Unlock the hidden pricing power in your business.

Online education to train your team to make more profitable pricing decisions.

20+ Years

Pricing Experience

4000+

Executives Trained

150+

Professional Companies

15+

Industry Verticals

GET EVERYONE ON THE SAME PAGE

Upskill your team with on-demand digital learning

Transform your company culture from cost-plus commoditised thinking, to a value-based approach to pricing strategy, to generate more revenue at higher margins.

Flexible learning options – lessons can be undertaken whenever they suit learner's schedule – before, during or after work hours.

Accelerate and embed key concepts via Q&A with colleagues, in the online discussion board.

Learn advanced pricing techniques to develop more profitable pricing strategies, structures and operations.

Manage Earnings Risk

Build the skills to eliminate the 8 forms of margin erosion that put earnings at risk in your business…

Undefined
value drivers

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Cost-plus
pricing culture

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Commodity
mindset

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Reliance on discounts
to win/retain business

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Negotiating with
procurement

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Management
misalignment

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Inability to implement
price increases

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Pricing complexity/
inconsistency

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Undefined
value drivers

Learn More

Commodity
mindset

Learn More

Negotiating with
procurement

Learn More

Inability to implement
price increases

Learn More

Cost-plus
pricing culture

Learn More

Reliance on discounts
to win/retain business

Learn More

Management
misalignment

Learn More

Pricing complexity/
inconsistency

Learn More

Generate $2.0M - $5.0M in Incremental Profit for every $100M of Addressable Revenue with Pricing University.

Learn the pricing secrets and techniques of the most powerful companies in the world.

Pricing University provides targeted training for Sales, Marketing and Finance teams to make more profitable pricing decisions and stop leaving money on the table.

Learn fast. Transform faster.

Pricing University for teams

Why invest in pricing education for your team?

Why nvest in pricing education

Value-based pricing [instead of the more common cost-plus pricing] is the most effective way to deliver optimal revenue, volume and profit outcomes.

Effective pricing strategy and operations in today’s digital business environment require far greater levels of sophistication to remain competitive.

Giving your team a common value-based pricing language will enable greater levels of management alignment, creating a culture of commitment over compliance, to the right pricing strategy.

Reduce the risk of profit impairment and increase earnings certainty by training your team to identify and address the 8 key sources of margin erosion.

Everyone Will Benefit

Who will benefit from Pricing University?

Executive General Manager

Implement the right pricing
strategy with team buy in
and engagement.

Provide your team with
professional development
opportunities.

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Sales
Manager

Generate more profitable
revenue growth.

Enter into contract
negotiations with greater
pricing power.

Discover More

Marketing
Manager

Understand the value of
the products and services
to develop better List
Prices and RRPs.

Align price strategy and
price architecture with
brand strategy.

Discover More

Sales
Representative

Increase sales conversion
rates at higher margins.

Achieve budget targets.

Develop professional skills
to advance your career.

Discover More

Executive General Manager

Implement the right pricing
strategy with team buy in
and engagement.

Provide your team with
professional development
opportunities.

Discover More

Marketing Manager

Understand the value of
the products and services
to develop better List
Prices and RRPs.

Align price strategy and
price architecture with
brand strategy.

Discover More

Sales Manager

Generate more profitable
revenue growth.

Enter into contract
negotiations with greater
pricing power.

Discover More

Sales Representative

Increase sales conversion
rates at higher margins.

Achieve budget targets.

Develop professional skills
to advance your career.

Discover More

INDUSTRIES WE WORK WITH

What industries will benefit from Pricing University?

Pricing University is designed to suit industrial B2B manufacturing companies, and B2C retail companies, with industry specific programs.

car-outline

Automotive
market

material-building 1

Building
materials

rocket 1

Business
outsourcing

electronic-technology

Capital
equipment

electric-bulb

Electrical
components

healthcare 1

Healthcare
consumables

geometric-cube

Industrial
products

distribution 1

Wholesale
distribution

Leading companies trust us
to train their teams

Global corporate Fortune 500 and Private Equity owned, and family-run companies trust pricing university to educate and upskill their teams with global best practice pricing techniques.

BCF
TOLL
Tradelink
Supercheap Auto
rebel
Fletcher Insulation
Multigate
stryker
ADBRI
LibertyOneSteel
macpac
Stramit
Laminex
Orica

Our Programs

Pricing Fundamentals

Develop your pricing strategy tactics, and operations capability to de-risk earnings and generate practical margin improvement ideas to drive earnings growth.

Categories

Sales

Marketing

Operations

Finance

Customer Value Discovery

Teach your teams to understand and apply value-based sales and pricing techniques to generate more revenue at higher margins, using advanced customer value discovery techniques.

Categories

Sales

Marketing

Operations

Future proof your company by investing in your most valuable resource - people!

Pricing University offers a pathway for your teams to undertake professional development to enable them to make more effective decisions in their roles, provide new career opportunities whilst ensuring the company meets its strategic and financial goals.

Future-proof your company
Provide your team with pathways to professional development and new career opportunities.

Drive cross-functional team engagement – eliminate the conflicts that damage productivity and staff motivation to solve problems in challenging economic times.

Transform your company culture from a commoditised cost-plus mark-up belief system to a more profitable value-based pricing capability.

Whether you’re a team of 10 or 10,000, faster pricing fluency starts here.

To find out how Pricing University can transform your company, book a discovery call.

Book discovery call
Pricing Univeristy

Pricing University provides targeted training for Sales, Marketing and Finance teams to make more profitable pricing decisions. Stop leaving money on the table today.

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